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Southern Luv BBQ

Southern Luv Clothing Co.

Southern by nature. Loved for life.

Shop the Collection Our Story
Man in a Southern Luv tee leaning on a farmhouse porch post at sunrise

Our Story

More than clothing.

Southern Luv is inspired by the places we call home, the people we call family, and the traditions that never go out of style.

We create timeless pieces for everyday life in the South — made to work hard, live easy, and represent where you're from or what you love.

It's a way of life.

Our Values

What we stand for.

  • Rooted in Tradition

    We honor where we come from and the values that built us.

  • Live Authentic

    We keep it real, stay humble, and live life our way.

  • Built for Good Times

    From early mornings to late nights, we're here for it all.

  • Southern Pride

    We rep the South with pride in everything we do.

The Lifestyle

Long days. Front porch nights.

Back road drives and open skies. Southern Luv is for those who love the simple things and live with purpose.

Friends laughing on a farmhouse porch at golden hour in Southern Luv tees
Front porch nights
Folded Southern Luv tee and moss green cap on a pickup truck bed
Made to work hard
Couple walking a dirt road under a live oak at sunset
Back road drives
Friends on a pickup tailgate playing guitar at sunset
Built for good times
Couple and a black lab on a lake dock at sunset
Lake days
Friends around a backyard campfire under string lights
Firelight & friends

The Collection

Timeless tees for everyday life in the South.

Soft white cotton, $35 each. Pick yours up at Southern Luv BBQ in Tampa.

Southern Luv Homestead — white Southern Luv Clothing Co. tee

Southern Luv Homestead

$35
Southern State of Mind · Live Oak — white Southern Luv Clothing Co. tee

Southern State of Mind · Live Oak

$35
Southern Luv Script — white Southern Luv Clothing Co. tee

Southern Luv Script

$35
Southern by Nature — white Southern Luv Clothing Co. tee

Southern by Nature

$35
Work Hard, Stay Kind · Sunset — white Southern Luv Clothing Co. tee

Work Hard, Stay Kind · Sunset

$35
Southern State of Mind · Front Porch — white Southern Luv Clothing Co. tee

Southern State of Mind · Front Porch

$35
Built for Good Times — white Southern Luv Clothing Co. tee

Built for Good Times

$35
SL Monogram Badge — white Southern Luv Clothing Co. tee

SL Monogram Badge

$35
See all 23 tees
Long Days · Sunset — white Southern Luv Clothing Co. tee

Long Days · Sunset

$35
Southern State of Mind · Country Road — white Southern Luv Clothing Co. tee

Southern State of Mind · Country Road

$35
Raised Right — white Southern Luv Clothing Co. tee

Raised Right

$35
Raised on Country — white Southern Luv Clothing Co. tee

Raised on Country

$35
Where Traditions Run Deep — white Southern Luv Clothing Co. tee

Where Traditions Run Deep

$35
Work Hard, Stay Kind · Rider — white Southern Luv Clothing Co. tee

Work Hard, Stay Kind · Rider

$35
Long Days · Windmill — white Southern Luv Clothing Co. tee

Long Days · Windmill

$35
Made for the South — white Southern Luv Clothing Co. tee

Made for the South

$35
Wild and Sweet · Desert — white Southern Luv Clothing Co. tee

Wild and Sweet · Desert

$35
Wild and Sweet · Cowgirl — white Southern Luv Clothing Co. tee

Wild and Sweet · Cowgirl

$35
Longhorn Badge · Navy — white Southern Luv Clothing Co. tee

Longhorn Badge · Navy

$35
Longhorn Badge · Bone — white Southern Luv Clothing Co. tee

Longhorn Badge · Bone

$35
Longhorn Skull — white Southern Luv Clothing Co. tee

Longhorn Skull

$35
SL Script Monogram — white Southern Luv Clothing Co. tee

SL Script Monogram

$35
SL Block Monogram — white Southern Luv Clothing Co. tee

SL Block Monogram

$35

Find us

Get yours at the pit.

Every tee is $35 at Southern Luv BBQ — 8019 Citrus Park Drive, Tampa, FL. Call ahead to check sizes.

Call (813) 945-2443 Get Directions